[FAQ 911006] What is the difference between eBlasting and Spamming?
Spamming is bad and here is the reason: In general the spammer overloads the receiver with junk. The spammer uses bad or invalid email address, even hijacks email addresses to look to the receiver that this email comes from a friend. The worst part is that the receiver can not opt out or cancel the spamming stream of emails.

eBlasting is good, it is done by responsive people to a well defined list of receivers. The emails are always emailed from a known email address and the subject matter is always clear in what this email is all about.  The email includes a clear way from the receiver to opt out or unsubscribe.

The goal at NTS when we started creating the eBlast program was to give you an easy way of doing friendly professional emailing or eBlasting as we call it.

Could you do Spamming with eBlast? Sure you could, but you would have to do more work and work much harder than just follow the three simple steps:  Create email message using templates, select email address using categories and executing the eBlasting with one click of a button.

NTS encourages our entire eBlast user group of professionals to do responsive eBlasting.  Like the Napa (our hometown) Wineries, we have produced a great product please do not misuse either products.

For more about smart emailing see “How to not Spam, why not?” and “Why not comply with the CAN SPAM Act of 2003?”.